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Most Commonly Used Customer Intimacy Strategies

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We are living in a high-paced world and one of the problems companies such as tow truck falls church va face is to permanently and consistently nail down repeat customers. When companies fail to connect closely enough with their customers, a lot of problems begin to emerge. As a business, you must ensure your core product provides value for your customers and becomes the driving force behind the success of your business.

However, there is much more value you could proactively provide to your customers so that you can increase customer loyalty and reduce customer churn.

What is customer intimacy?

Customer intimacy is a business strategy that is based on high attention to customer needs. It aims to measure a company’s alignment and prioritization of needs. It may involve close contact and outreach to customers across a range of different channels. Customer intimacy is key to increasing customer loyalty and fostering customer-driven revenue for businesses.

Here are some of the most common strategies you can use to increase customer intimacy.

Implement operational practices

The first of the strategies you can apply is to implement operations practices and prioritize the customer. This involves listening to customer concerns, analyzing those concerns, and acting to them. More importantly, you need to implement practices that prioritize them, rather than discouraging them.

Set up policies

You need to create, enforce and adopt customer-centric policies. Get customer service policies that benefit and help your customers get more value from your products and services. Take a good example from what Zappos does. It has several policies in place such as the ability to send back shoes you don’t like, all done free of charge, free shipping both ways as well as a 365-day return policy.

Value your customers

You must let your customers know they are valued. Walk the walk on telling your customers that their feedback and input are valued and appreciated. You can ensure this happens by appointing customer advisory boards and creating a forum for your customers to communicate. Additionally, reach out to high valued customers and get their inputs and ideas

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Write case studies about your customers

Make full use of social proof by writing case studies and asking for testimonials from your happy customers. Having such information will help prospective customers checking on you to decide if they want to do business with you or not. Additionally, it will give your products or services much needed boost as marketing material to further bolster your revenues.

Reward your customers

You need to hold competitions with your customers and reward them for their loyalty and advocacy. Once you have built a solid customer base that is fully engaged and excited about your brand, start rewarding them so that they can become your loyal advocates. Hold key competitions and create a point-based system that rewards customers for their loyalty and advocacy, on activities such as leaving a review on social media, commenting, and sharing your products and services, among others.

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How to Conduct the Perfect Marketing Experiment

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Suppose you are running a towing service and you want to run marketing to see what works and what doesn’t, where would you start? Setting up a successful marketing campaign can be a big headache. But before you can go full-blown with your marketing budget, you must run a marketing experiment to clear some clear understanding of the strategy to roll on. Marketing experiments give you a projection of how well a marketing method will perform before you can implement them on a full scale.

What is a Marketing Experiment?

A marketing experiment is a form of marketing research. It is a test organization run to discover possible marketing avenues that can be used to improve campaigns. A marketing team can decide to create and send emails to a small segment of their overall readership to gauge engagement rates before finally settling on a strategy.

It is important to have a clear understanding that a marketing experiment is not synonymous with a marketing test. Marketing experiments are solely done to discover, while a test is done for testing hypotheses. Ultimately, a marketing experiment can be useful in helping you ensure your campaign or strategy will be useful. To conduct a successful marketing experiment, here are some important pointers to keep in mind;

Make a hypothesis

The hypothesis should not only be related to science projects. When conducting a marketing experiment, the first step is to make a hypothesis of what you are curious about testing. You may need to run an email campaign to improve engagements. You can come up with a hypothesis such as ” Does making an email with emoji’s in both subject lines and copies increase engagements?”  This can be a good hypothesis where you run a test to prove or disapprove it.

Collect Research

After you have created your hypothesis, the next phase is to gather research. Gathering research will give you background knowledge about the experiments that have previously been conducted and you will get an idea of the possible outcomes. By doing research, you will also be able to make appropriate modifications based on what your hypothesis is.

Set up Your Measurements

The next important step is to conduct measurement metrics. Once you have collected your research, you can choose which avenues you will take as well as related measurements. You may run the A/B test to allow you to measure two different emails and decide on which one to settle for. Once you have set up your measurement channels, you need to proceed to create and execute your experiment.

The last step of the whole process involves analyzing the results of your experiment. Once you have run the experiment, collect, and analyze the results. Make use of the metrics you chose in the second step to conclude if your hypothesis was right or not. The prime indicators of whether you are successful or not will depend on the metrics you chose. Use the results of the analyzed data to make vital adjustments and conclusions.

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