The Ultimate Guide to Social Testing

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customerAs marketers, we all know the importance of making data-driven decisions. In essence, you can’t control what you can’t measure, and any successful marketing starts with being able to get analytics for your business. You can use Google analytics to get vital data on people searching for use that data to improve your business strategy. The more data you have about your customers, the better you stand to make sound marketing moves. If you don’t have the tools necessary to get you started, the importance of social testing gets into the matrix.

What is social testing

Social testing, or social media test refers to all experiments carried out to show how your content is performing among your target audience. Social media test will provide you with data-driven insights about your social media and marketing efforts. You might run a social media test to see if adding some elements, such as emoji could have any positive impact on your campaigns. Social media testing helps in providing data about how your audience’s behavior can influence the structure of your campaigns.

If you want to run a social test, here are a couple of ways to go about it.

A/B Test

A/B tests are the most common types of social testing. These types of tests look at a variable between two content types and measure outlined goals then provide results. You can run this form of a test if you want to test a single or two variables, then analyze data to see which variable works best.

Split tests

Most people confuse split tests with A/B tests. In essence, they do the same thing, by testing two content types based on a goal. The difference is that the split test is more general than the A/B test. They are normally used in determining big changes and the two variants are normally different.  Additionally, you can run split tests to determine A/B test factors.

Multivariate test

Multivariate tests work a little differently as compared to the other two discusses above. They work with multiple variables instead of just one or two. You can run a multivariate test to determine which of your five ads works best. One of the campaigns may be about social reach, while other campaigns may be about engagements and purchases. You run multivariate tests if you want to see results of more than two different elements.

For social testing to succeed, there are some best practices you must enforce. If you execute your test without following best practices, your tests could be inaccurate, and immeasurable, leading to waste of time and resources. First, you need to have one specific goal. Secondly, have a good understanding of who your audience is. Take note of your current performance as it will help determine how your future performance is. Check on your tests periodically and make your tests timely.

There are different platforms you can use to run your social tests. Run your tests on platforms such as Facebook, Twitter, LinkedIn, Instagram, and even on CRM Platforms.

Categories: Customer Service

How to Hire the Best Talent for your Company

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hireRecruiting the best talent takes a lot of due diligence as well as creativity. I have been involved in recruiting talent for a pressure washing business and as easy as it may sound, it is not always a walk in the park. Today, the internet has made it easy to publish job requirements all over, and this can help you connect with the best talent out there. If you want to get the best talent out there, here are some recruitment strategies that can help you get the most suitable candidates.

Define the job

You need to define the job before hiring. When you do a good job analysis, it makes your work easier on collecting information about candidates’ duties, responsibilities, outcomes, the required skills, work environment as well as others. Information that you lay out from job analysis is very important in developing the suitable job description for a candidate. The importance of job description is that it helps in planning recruitment strategy as well as hiring the right employee.


Spread the news

You will not be able to recruit the best talent if you don’t spread the news. You need to let people know that you have job openings. There are different ways to spread this information, and the first one is to post such information on a website. There are hundreds of job listing sites and job seekers know these sites pretty well. Employment websites are very important in indicating job deadlines, the number of applicants needed as well as salary details, if need be.


Beware of Needs

HIRINGYou need to be aware of both the needs of the company as well as those of a customer. You must determine and define what your company is all about. You need to have a good understanding of the hiring needs and understand the persona of a candidate. You must have a clear definition of your employee value proposition. When you know the persona of a candidate, you will stand a better chance in defining the qualifications you need for the people you are recruiting.


Implement Referral Systems

The good news is that people who are working in your company have a better understanding of others who can be very resourceful should they join your company. This means there is need to implement a referral system because employees know people who would make a perfect addition for the company. You can also join a job fair or even conduct a career day. However as much effective as it sounds, it might come at an extra cost as you have to move from one school to the next setting up booths.

You can also contact potential applicants from a talent pool. You can also inform candidates from previous job offerings and see if they are available or interested. When it comes to job interviews, they should be properly planned and structured. You might find a candidate with a great experience, achievement or skill, but there is always something greater than a resume.










Categories: Customer Service

How to Win More Customers in Business

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customerAs your business grows, you will be looking forward to expanding your customer base. Businesses such as Hialeah Tow Truck have increased solely because of putting a lot of efforts on customer satisfaction and growth. In business, starting small has its benefits. It allows you the chance to amass a loyal relationship with your customers as the company grows. As an entrepreneur, you need to master the art of winning new customers. Knowing how to introduce new clients to your business will play a key role in determining the success your business will achieve.

There are hundreds of ways you can employ to win new customers potentially, and here are the most applicable conventional methods.

Know your customers

The first step to winning your customer loyalty and that of others is first to have a clear understanding of who your customers are. When you know your customers, you can target them, engage them with exciting prospects and improve your ability to win other new customers. Understand their age, education level, geographical location and thus build a persona. You need to create an avatar that will give you insights into where your customers are and where they hang, be it online or offline. Spend some time and evaluate the best ways to target them.


Incentivize Existing Customers

The best tool you have for your business growth is your existing customers. You have already bought their approval and loyalty, and all you need is to make some little effort to have them get involved fully in your business. You can incentivize them through discounts on your products, and they can do a great job of promoting your business through referrals. Referrals work so well because your customers can tell their friend who trusts their words. This can lead to a quicker and higher conversion of these prospects to become paying customers.

Explore Different Sales Channels

salesMany businesses have failed to take advantage of opportunities online channels provide for their businesses. For any brick and mortar business, there are equal opportunities in the form of online sales for every product. Imagine if you have a local coffee shop that you sell to your local customers. Did you know you can make comparable sales by selling globally through the internet? For those other businesses that sell exclusively online, remember that selling offline can also produce incredible opportunities with one to one customer experience.


Even in this digital world, we are living; effective networking remains one of the most powerful methods to bring in new customers and grow your business. Networking is essential as it allows you to understand different chances in your sector as well as helping you keep in touch with the people who serve to be your customers. With networking, you can quickly get introduced to new customer groups as well as developing a better understanding of exactly what you are looking for to grow your business.

Other methods of growing your customer base include securing high-quality public relations, exploring different pricing models as well as paid advertising.

Categories: Customer Service

How to Introduce Office Dress Code Policy for Your Employees

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secretaryMany professions are associated with some outfit. For example, doctors wear scrubs while lawyers wear suits. Companies also try to introduce a dress code policy. Implementing a dress code policy helps in bringing some form of consistency to the workplace. But it is essential to remember that some people do not like being dictated on what to wear. So when introducing a dress code, you should be ready to strike a balance.

Why Dress Code

There are lots of advantages to introducing a dress code. Maybe you want your employees to appear professional when interacting with your customers, and it works. Dress code includes a particular type of outfit and some specific uniforms that make employees represent your company positively.

People who are involved in labor-intensive activities would also require to wear specific uniforms for safety. People working in the construction industry, food preparation or medical jobs need to wear appropriate clothing legally. A dress code helps in determining to employees what’s appropriate to wear and what’s not.

Dealing with Employees

officialIt’s a blatant assertion that employees do not like dress codes. People like to wake up in the morning and put on whatever makes them comfortable. Many companies that generally allow for a casual dress usually advertise it as a form of getting better applicants.

The biggest downside of introducing an office dress code is that it can easily stifle individuality. When you give employees the total freedom to express their personal style through a dress of their choice, it can help forge a strong company culture. When deciding if to introduce a dress code or not, you need to ensure that it’s in the best interest of your company.

You need to have a good reason to introduce a dress code. Though your employees may be excited to hear that a dress code is coming, they will be able to accept it only when you can provide a good reason for that. If you do not have a good reason, your new policy is likely to be met with a lot of disappointments and confusion.

When introducing a dress code, there are some essential takes you need to observe. Know that one size doesn’t always fit all. You should also listen to your employees on what they think. Do not leave it all for the employees to decide entirely, but give them options to choose from. Be guided by the latest fashion trends and dish out any old ones that may make people uncomfortable. Put your dress code on paper, in a clearly defined way. You should also explain the consequences of violating dress codes.


Categories: Dressing

General Suit Etiquette for Men

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men suitHave you ever seen a guy walking down the street wearing a suit and you thought they didn’t look as slick and glossy than they would be with some adjustments? If yes, it is probably because they are breaking some important suit rules. It is very important to get it right when wearing suits. A suit is a staple and formal attire that every man should own.

Irrespective of your age, occupation, background or even place of residence, you will at the end find yourself in need of a suit. You might need a suit to dress up for a new job, an interview, a date out with a very important person or even a wedding. This guide explores some important guidelines to follow to get the best out of suits.

Bottom Button

Never button the bottom button of your suit.  This is one of the common mistakes many people make when wearing a suit. Whether your suit jacket has got two buttons or three, whether it is single or double-breasted, you should never button it. Your suit jacket is designed in such a way to have the middle button closed. If you have to close a button, ignore the bottom one as it is just there for style. When you are sitting down, you have to unbutton the jacket

Button your Shirt

Always button the top button of your shirt. You are supposed to use all the buttons on a shirt. If by chance you can’t close the top button of the shirt without choking yourself, then you have to get a new shirt. If you leave it unbuttoned and just pull the tie all up, there is no one you are fooling apart from yourself. But in case dancing starts after a party, you should feel free to loosen the tie-up.

Fitting Jacket

Though this point sounds like an obvious one, it is not always the case. The shoulders of your suit should always hug your own shoulders. There should be no any gap between the collar of your shirt and the collar of your jacket. On the jacket sleeves, they should be about a half-inch shorter than your shirt sleeves. Anything else makes the jacket too big for you. However, be careful not to overdo it.

These days, skinny fit suits are very popular and make one look good. Your shirt cuffs should not go over your hands. Ensure that your trousers fit too. For the belt, ensure that it matches with your shoes. The shoes you wear should complement the color of your suit.

Categories: Dressing

How to dress appropriately for body type

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decent dressingHave you ever tried a dress that looked beautiful in a store but awful the next day while at home? If yes, we can relate. Figuring out your actual body shape can be a daunting task. We love the fact that everyone looks different, because of varying body shapes and personalities. But besides all these aspects, we want to stand out from the rest.

If you know your basic body shape, you will have a better understanding of the types of clothes that will show off your good features and minimize any areas that you appear less than perfect. Today, there are so many options to choose from, and you will be able to find something that fits your body type and style.


Dress According to Your Body Type

When choosing which clothes to wear, you want to create an illusion of having a balanced body. The neat hourglass body type is considered by many as the best. Shoulders and hips define this type of frame in line, a curved bottom, a small waist and a defined bust.


The problem women face when trying to understand their body type is trying to focus on a specific area. They focus on problem areas such as the tummy, bottom, arms, and thighs among others.  This aspect can infiltrate your judgment as far as seeing the whole picture is concerned. It is essential not to focus on one body type so that you get a dress that fits you best.


To have a better understanding of your body, look at yourself in the mirror while dressing in your briefs. Stand in a posture such that your legs are together with arms a bit far from your sides. Examine yourself and note the body shape and type that best defines you. These body types include; the inverted triangle, the rectangular body, the lean column body shape, the apple body shape, the pear body shape, the neat hourglass and the full hourglass body shape.

After analyzing these body types, you will perhaps know what looks best on you. Always look for a dress that will make you feel confident.  Most woman will still want to show their curves. For this reason, it is important to choose clothes that put a more significant focus around the waist. Avoid baggy clothes as your primary attention is directed towards the waist. When it comes to undergarments, chose those that fit correctly and be sure to wear the right type of bra.








Categories: Dressing